A Reenergized Identity for Wattif
Since its inception in 2021, Wattif has been on a journey of growth and expansion, establishing itself as a dynamic player in the vehicle charging solutions market. With a presence across Europe and a rapidly growing customer base, 2024 marks a pivotal year for the company as it prepares to embrace new challenges and opportunities. To match its forward momentum, Wattif has unveiled a refreshed brand identity that better reflects its innovative spirit and distinctive company culture.
“The new look, developed in collaboration with the brand agency Nonspace, represents more than just a visual change” says Torunn Stangervåg, Chief Marketing Officer of Wattif. “It’s a symbol of the company’s evolution—one that retains the essence of Wattif’s established identity while enhancing our ability to connect with customers and partners both online and offline.”
This transformation will roll out gradually starting in October 2024 and continue into 2025, bringing a unified and bold presence to all Wattif’s communications and touchpoints.
Introducing ‘Energy Arrives’: A Core Concept for the Future
At the heart of Wattif’s new identity is the concept of “Energy Arrives” – a theme that captures the company’s commitment to delivering charging solutions that are simple, accessible, and geared toward customer needs. This guiding idea underpins the fresh visual style and serves as the foundation for the updated logo.
More than just a phrase, “Energy Arrives” encapsulates a focus on movement and destination—a reflection of the company’s forward-looking approach and customer-centric mindset. It speaks to Wattif’s role in enabling energy to reach wherever it’s needed, positioning the brand as a proactive and solution-oriented partner in the energy landscape.
A New Symbol of Movement and Possibility
Wattif’s new logo retains the characteristics of a stylized letter, but with a significant shift: the core signifier has moved from a ‘W’ to an ‘A.’ This change is both symbolic and strategic, emphasizing that every destination is just the beginning of a new journey.
“Our new logo also functions as a versatile symbol that strengthens our distinctiveness. Whether interpreted as an arrow, a path, or a flow of energy, the design captures the essence of journeys made possible by Wattif’s solutions,” Torunn Stangervåg shares.
The logo’s fluidity and openness also invite new interpretations and possibilities, serving as a flexible starting point for illustrations and symbols that can grow alongside the brand.
Looking Ahead: Prepared for the Journey
As the brand evolves, Wattif will continue to explore new ways to connect, inspire, and innovate. The new logo is just the beginning of a journey that promises continued growth, new opportunities, and a future where energy arrives exactly where it’s needed.
“Wattif’s reenergized brand identity isn’t just about a fresh look—it’s a statement of intent. It signals readiness for the future and commitment to driving progress, all while staying true to the company’s core mission of making energy accessible and seamless for its customers”, Torunn Stangervåg concludes.