Looking back: From a local start-up to a European player in just four years
Founded in 2021 in Norway with a clear mission “People should charge where they park, not park in order to charge” Wattif has in just a few years grown into a leading player in the European EV charging market.
What began as a single-market operation quickly evolved into a pan-European presence. Today, Wattif operates charging infrastructure in Norway, Sweden, Germany, Austria, Ireland and the United Kingdom, managing a portfolio of more than 45.000 charging points.
Our growth has been driven both by organic investments and by targeted acquisitions, which together expanded our network by more than 28.000 charging points. Most recently, we integrated Mer’s (by Statkraft) Norwegian residential portfolio into our network. Together with newly developed sites, this has brought our presence to over 45.000 managed charging points across six countries. These steps have strengthened our network and opened up new customer segments.
It’s all about people
From day one, our greatest advantage has been our people. Across Norway, Sweden, Germany, Austria, Ireland and the UK, cross-border teams built the foundation we stand on today – solving problems fast, sharing know-how and earning our customers’ trust.
To all Wattif employees, business partners and companions: thank you for making this journey possible. In the end, it’s all about people.
“Our growth has many inputs, but one engine: people. Thank you to every colleague, partner and companions who built Wattif with us.”
— Anette Brunborg, HR
Meeting challenges, seizing opportunities
Operating in six different markets brings diversity and complexity: from regulatory frameworks and customer expectations to the technical demands of charging infrastructure.
From the very beginning, we knew these challenges could not – and should not – be solved alone. We deliberately chose to rely on strong partnerships, including for our central software backbone.
Early on, we evaluated several CPMS platforms and quickly decided: in-house development was not the way to go. We realised that building our own system would have required more than 50 developers and nearly two years – only to replicate what already existed on the market.
“We are not here to become a software company. We are here to operate the best charging infrastructure and to scale quickly in support of the electric transition.”
— Øystein Tomassen, CTO
Our partnerships and collaborations with Ampeco (CPMS), OEMs and customers have proven absolutely right and enabling the best-in-class user experiences.
We are particularly proud of bringing together a wide range of hardware – tailored to local use cases and regulatory requirements – into a unified, high-quality user experience. This has established Wattif as a trusted partner for site owners, property managers and fleet operators across Europe.
Results that speak for themselves
- From 0 to 45.000 charging points in just four years
- 370% revenue growth since 2024
- +270% improvement in gross margin YoY 2024-2025
- 96% of the rollout for the coming year already secured
Beyond scaling our portfolio, we have strengthened operational excellence in a highly competitive environment: eight legacy systems were consolidated into a single platform, processes were automated, and support structures were professionalised.
“Our requirements are not off the shelf. What works in Norway does not necessarily work the same way in Germany or Sweden. The modularity and flexibility of our CPMS allow us to tailor each market without rebuilding the entire system.”
— Stian Skauge, Operations Lead
Looking ahead: Growing sustainably
For the years ahead, our ambition is clear: profitable growth with a focus on user experience.
We are convinced that with our dedicated team, strong partners and a clear mission, we are well positioned to further expand our European presence and to set new standards in financial discipline, user experience and network reliability.
“We feel confident, connected and supported as we pursue our target of over 300.000 charging points. The future looks bright: four years young, 45.000 charging points strong – and full of energy for what’s next.”
— Andreas Strand, CEO
